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As the year kicks off for 2024, we hope you’ve embraced a mindset geared towards growth for your business. What are your plans for the year? Are you in reset mode, strategising to achieve your goals? How will you motivate your team? Have you considered training, development, or team-building exercises?  Are role changes or recruitment on the horizon for improved company performance and customer output?  Being a business owner or a manager of a business comes with both rewards and challenges, but crucially, being planned and organised is key to driving success for your leaders and team this year.

At KBA, we believe that 2024 is the year for growth.  In 2023, for many businesses, it was the year of resilience – holding on, and playing your cards right to stay in business. Now we are on the other side, it’s time to set your sights on new goals.  Are you an emerging business entering the market, or a growing one expanding on past successes?  Do you need to make changes because your strategy is going in circles, or are you lost on what to do next for your business?  Many companies start each year with good intentions but often drift back into the norm, living in a vicious circle.

Our recommendation: break away from the norm in 2024.  Be a disruptor.  Bring your team together to create better growth strategies so your company can be the best it’s ever been in staff satisfaction, team culture, and business performance.  Your team should possess insights into your company’s strengths and foresight for growth. This is about collaborating as one team, doing meaningful work, and being cohesive, where everyone has each other’s back wanting to be on a winning team. Become an employer of choice to retain your top staff, while attracting new ones.

Remember building a strong culture will only enhance your business to grow quickly. Everything you set out to achieve must be customer-focused, being an important driver of future business performance. Your strategy must be around how you can keep and grow your existing clientele whilst generating new business. This is where you link the pillars of your business as one dynamic team highlighting areas for improvement, and creating projects, systems, and outputs that benefit both your clientele and your company’s performance.

While many companies focus on winning new business, having a process to retain customers is equally vital. With increased competition, what does greatness look like in your company?

Customers today are well-informed, so differentiating your company from competitors is key. How do you build and grow your business, whilst maintaining your staff and customers? It is well recognised that companies with a customer-centric culture, and drive for high customer and employee satisfaction are more innovative, and have a higher brand valuation. It’s about building a workplace culture, a set of behaviours, where everyone believes “what’s best for the customer is best for the business”. It’s the ability to understand, predict, and respond to the customer, the market, and your competitors. It takes more than just focusing on the customer service department. The customer is at the heart of all decisions made within your business. Make that the backbone and the core of your company, and you will lead your company to profitable growth.

Build Your Team for Growth for 2024:

  • Infuse passion into your business for the best outcomes.
  • Ensure everything you do is meaningful and rewarding to your team.
  • Communicate the ‘WHY’ you do what you do, so everyone fully understands.
  • Train and develop your team for improved results.
  • Set expectations and celebrate the wins to increase staff satisfaction.
  • Build a cohesive team with high trust where staff take ownership.

Remember, staff engagement is crucial, and aligning HR Best Practice with your growth strategy is key to setting the foundation of staff behaviours and expectations, especially when recognising and praising your best performers and addressing the non-performers. HR Best Practice is all about empowering staff to perform where individuals take ownership to drive personal and company outcomes.  It is also about looking at staff capability and resources who can deliver on company outcomes to take the company to the next level.

Get involved and be part of our next FREE webinar – ‘Driving Performance Outcomes’, click on this link to register: https://us02web.zoom.us/webinar/register/WN_Fk7ql8PnSkGdGqCquNwomA#/registration

Key Business Advisors has a proven model spanning over 15 years. We have a dedicated team that delivers results aligned with our mission, vision, values, and purpose.  We take clients from good to great, embedded in their business through comprehensive services covering employee engagement and performance.

To learn more about our company and access FREE resources to help your business grow and get to the next level:

At KBA, we’re passionate about taking businesses from good to great. If you need assistance in enhancing performance through a strong organisational culture, contact us today on 1300 4 ADVICE

About The Author

Colin Wilson

Director and founder, Colin Wilson drives Key Business Advisors with determination, passion, and motivation.

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