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Do you know your staff’s personal and business goals? Helping your staff achieve their goals is one of the most important things you can do to increase employee engagement in your business. Businesses that enjoy high staff and customer satisfaction are those that have clearly set and communicated goals to all staff and managers, according to research from the HR Coach Institute.

Below are five things that you can do to make sure your staff’s goals are aligned with your business goals for maximum staff and profit growth:

Find out what motivates your staff.
If you haven’t already, find out what motivates your staff and how you can support them in achieving their goals so that they help you achieve yours. Help your staff get what they want in life to inspire loyalty and focus in your business. Make sure everyone has written down their personal and business goals so that you can review how they are tracking.

Ensure your staff’s KPIs, KRAs and career goals are linked to your business goals.
Set Key Performance Indicators (KPIs) and Key Result Areas (KRAs) that reflect what each staff member is expected to contribute towards the strategic goals of your business. Goals must be aligned to your business’s mission, vision and strategy.

Conduct regular performance reviews.
Regular and structured performance reviews ensure both staff and management are clear about the direction towards which your business wants to move. Make sure you also have an open conversation about how you and your staff are helping each other achieve personal and business goals. Action items for staff and management must support the business’s mission and vision. Aside from tracking your staff’s performance over the last six months, you can also discuss each employee’s career goals and identify opportunities for growth and development. Training and development are important in assisting your staff to achieve those goals, and in retaining your top talent.

Get your staff involved in how to improve your business.
If you’ve hired the best people to be part of your team, then make the most of their skills and talents by being open to their ideas on how your business can improve. To increase staff engagement, have them analyse as a team the strengths, weaknesses, opportunities and threats in your business

Set new objectives and goals together.
Based on performance reviews and team exercises such as the SWOT analysis mentioned above, identify any skill gaps and areas for improvement for each staff member and for the business as a whole. Then, agree on future targets and discuss how you intend to help your staff meet those. Doing so will not only inspire loyalty towards your business, but will also contribute to your bottom line.

When your staff are clear about their individual (personal and career/business) goals and how they contribute towards achieving company goals, your business will have increased efficiency and productivity, as well as increased staff satisfaction and retention.

About The Author

Colin Wilson

Director and founder, Colin Wilson drives Key Business Advisors with determination, passion, and motivation.

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