Smritha, Marketing Specialist, Key Business Advisors
Smritha plays a vital role in the company, her passion for small business is how she found herself working for KBA. After earning her Master’s degree in Marketing Communications from the University of Melbourne, she started her role at KBA in 2019. Working across different industries has helped Smritha gain invaluable perspective about marketing to different audience. Her role revolves round keeping all the stakeholders informed about KBAs’ services through various digital channels. She knows she is successfully doing her job when her marketing efforts generate leads! Smritha is driven by intellectual curiosity to learn and grow, and understands that learning is ongoing in the field of marketing – ‘There is always something new to learn’. Being a member of the Australian Marketing Institute helps her keep abreast of the changing trends in the market.
She originally hails from a city called ‘Chennai’ -located in the southern part of India and this is where she completed her Bachelors of Visual Communications before making the move to Australia. When she is not working, she likes to travel!